Sage Web Marketing Group
148 East Wisconsin Ave., Oconomowoc, WI

What’s in a signature line, anyway?!

As business owners, marketing experts and website gurus, we’re always looking for the latest and greatest marketing tool to help sell our products or just get our company’s name out there. We have Facebook accounts and tweet, but one of the best ways to get our information in front of other people is, and has been, right before our eyes for years. It’s our signature line.

Email signature lines are one of the easiest and least expensive marketing tools we can use to promote our business while providing the highest return on our investment. It’s an extension of our company’s brand and can help spread awareness about what we do.

So, how do you go about creating a signature line? Most email accounts allow you to create a signature that automatically appears at the end of all of your e-mails. However, before jumping over to your email to create one, there are certain rules you should follow.

1. If there are other employees in your company, make sure all email signatures are consistent. Standards should be in place for signature lines to create brand awareness and build brand identity.

2. Be sure to include your website and social media links. This allows your customers and potential customers to access your information quickly and easily.

3. Include direct phone numbers so customers can reach you right away.

4. Do not include your email address. Your e-mail address will already appear in your header. It’s important to keep your signature line short and sweet.

If you want to take this to the next level, you can use your signature as a promotional tool to reflect your marketing campaign. If you have an upcoming event or sale, add that to your signature. You can change the information as often as you like at no cost, and you will see an increase in traffic to your site.

If you employ ten people who send out at least ten e-mails in a day, that roughly leads to 24,000 free advertisements a year for your business. The more you can get your company’s name in front of people, you will increase your brand awareness, thus increasing sales. And who doesn’t want that?

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