Please don’t limit your knowledge of social media to teenagers glued to their iphones and friends posting pictures of their four legged furry friends (guilty!). Social media possesses incredible influential power and since the dawn of the Internet it’s evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people. Believe it or not, social media is the easiest, fastest and most explosive way to transmit and receive information. The coolest thing about it – absolutely anyone can take advantage of it.
Active membership of the most frequented social network is now at 1 Billion. Can you believe it – 1 out of every 7 people on Earth is on Facebook. Our population is rapidly growing and it’s abundantly clear that social media is not a passing fad either. The influence is quite remarkable. Small and large corporations alike have tapped into this influence to reach new customers and generate real, honest communication.
This explains a number of phenomena. For example, 64% of Twitter users are more likely to buy products from brands they follow online or that the average Facebook user spends 405 minutes per month interacting with friends and following their favorite pages.
My best advice? Embrace the ubiquity of social media and use its power to better yourself, your business or cause. Below are some fun facts and statistics that may surprise you about just how influential social media really is! These stats show that social media is here to stay!